LORAC COSMETICS


Product Campaigns

In this multi-media portfolio, Cody Ebbeler was tasked with directing and producing a combination of commercial product films, on-figure model imagery, product photography, and CGI e-commerce photography. Hero franchises include Holy Lash Mascara, Pro Palette, Moisturizer, and Lorac’s newest Tantalizer.

Holy Lash - Internet Video

This holy grail mascara transforms lashes into a rich flutter of volumized bliss that is sure to leave admirers worshipping your seductive gaze. The custom-designed brush has rigid petal-shaped bristles that lift and separate, while the matte, jet-black velveteen formula instantly curls and lengthens to create a panoramic effect without clumping or flaking. This mascara is as good for you as it is mesmerizing - infused with a euphoric combination of Shea Butter and Vitamin E to blissfully nourish, soften, and condition lashes during wear.

PRO PALETTE

Social Campaign

Moisturizer

Social Campaign

Tantalizer

Social Campaign

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GARETH EMERY