PHYSICIANS FORMULA
Franchise Brand Films
Cody Ebbeler was tasked with directing and producing 3 brand films used to air as commercials of top-selling product franchise collections: Organic Wear, Murumuru Butter, and Natural Defense. The goal was exposure and to drive traffic back to the website.
Organic Wear Collection - Commercial
Explore the signature organic makeup and skincare collection including mascara, blush, brow gel, highlighter, and more. Infused with chamomile, jojoba oil, and butter blend, the Organic Wear collection is as soothing as it is beautiful. Gentle on sensitive eyes, our Organic Wear Mascara is an absolute must-have for our healthy beauties.
Murumuru Butter
Murumuru Butter Collection - Commercial
Escape to the tropical beaches of Brazil with our moisturizing Murumuru Butter Collection! Infused with a hydrating blend of Murumuru, Cupuaçu, and Tucuma Butters from the lush Amazon, this collection softens, conditions, and moisturizes skin and lips.
Natural Defense
Natural Defense - Commercial
Ever wish you could naturally defend your skin from environmental threats every time you walk outside? With Physicians Formula, now you can protect your skin worry-free, and look good doing it! Introducing Natural Defense, the first-ever total protection makeup line enriched with good-for-skin ingredients, delivering lightweight coverage and long wear color, all while shielding your skin with the broadest protection available.
The 360-degree proprietary complex defends your skin with SPF for sun damage, RPF for blue light radiation, and PPF from harmful environmental pollutants. Defend your skin naturally with Natural Defense from Physicians Formula.
BEHIND THE SCENES
Watch the BTS video of all that went into the 3 day campaign.
