Subtl Beauty Campaign
Subtl Beauty wanted something different — an off-road adventure with a lead who could own every moment.
We brought back a vision of a journey through the desert, where our protagonist’s strength and confidence guided the story. It wasn’t about reaching a destination; it was about capturing the feeling of exploration and the allure of the unknown.
Stills by Paula Watts
Campaign Review
Elevated storytelling through video and photography helped drive real results for Subtl Beauty.
1,942 SMS sign-ups (+62% from Vacation Campaign)
Increased Engagement: Daily IG stories teasing the campaign saw 1,400-2,000 view each
Top Performer: Our sizzle reel to reveal the collection was the top performer on Instagram
3-Part Video Announcement: The set sold out in just 16 hours following the launch!
Behind The Scenes
// Client
Brand: Subtl Beauty
Product: Subtl Stacks
Campaign: Road trip
Marketing Director: Jessica Zeller
Creative Director: Annie Clearwater
// Production
Director: Cody Ebbeler
Producer: Paula Watts
Producer: Shane Collins
DP: Merlin Showalter
1st AC: Mike Justin
Key Grip: Jacob Pereira
Grip: Chezorae Savattere
Set Photographer: Tyler Aryai
HMUA: Amy McNally
Set PA: Benjamin Bibriesca
// Stills Team
Photographer: Paula Watts
1st & Digi: Victor Rodriguez
// Talent
Lead: Ana Dias Ventura
Agency: LA Models
Rep: Athena Laurel
// Color
Studio: MTO Color
Senior Colorist: Mark Todd Osborne
// Technical
Camera: Arri Alexa Mini
Lensing: DZO Vespid Primes
Location: Charlie's Desert Studio Ranch
Juniper Hills, Pearlblossom, CA